THE BUSINESS READINESS INSTITUTE
The Coach SJ Business Readiness Institute was created for entrepreneurs who are ready to stop guessing, stop overthinking, and finally build a real business that generates income.
This is not just another coaching program.
This is where ideas turn into structured, income-producing businesses.
CORE PROGRAMS & SERVICES
Coach SJ's Launch Lab
Perfect for beginners or those feeling stuck.
We work together to:
- Set up your business properly
- Design Your Branding
- Create your offer and pricing
- Develop a Marketing Strategy
- Develop your business documents
- Build a clear path to your first $1K–$5K
You leave with a real business and not just an idea.
$2500
Investement
The 8-Hour Business Fix™ (Coach SJ Intensive)
A private, hands-on experience where Coach SJ works inside your business for a full work day.
We will:
- Identify what’s broken
- Fix your structure
- Build what’s missing
- Create a real revenue plan
Online & In-Person Sessions Available
This is execution, not just coaching.
$1500
Investement
Heels Driven Accelerator™ (Women in Transportation)
A specialized program for women entering or growing in the transportation industry.
We focus on:
- Starting a transportation business (NEMT, student, charter)
- Understanding contracts and opportunities
- Building profitable systems
- Scaling with structure
Designed to help women build real, revenue generating transportation businesses.
1:1 Government Contracting Accelerator
Government contracting can open the door to long-term, recurring revenue, but navigating the process alone can be overwhelming. The 1:1 Government Contracting Accelerator is designed for entrepreneurs who want personalized guidance instead of a group setting.
- Private One-on-One Coaching with Coach SJ
- Customized Government Contracting Strategy
- Industry-Specific Guidance
- Government Readiness Assessment
- Bid Opportunity Resources
- Proposal Planning Framework
- Live Q&A Throughout the Session
- Action Plan with Next Steps
$650
Investement
1:1 Strategy Session with Coach SJ
2 Hours | One Private Session | Personalized Business Guidance
Work directly with Coach SJ in a private 2-hour one-on-one strategy session designed to help you start, structure, grow, or position your business for success.This session is personalized to your business goals and needs—no generic advice.
- Business Start-up Guidance
- Government Contracting
- Student Transportation & Business Coaching
- Business Growth & Strategy
$350
Investement
Need Help Choosing The Best Program For You?
Book a Consultation with Coach SJ to discuss your goals.
Coach Sharnese "SJ" Johnson, Helping women and entrepreneurs build businesses, win contracts and walk in confidence.